Top 10 Finance TikTokers to Follow in 2026 (and How to Check Them)

Who are the top finance TikTokers to follow in 2026?

The best finance creators explain one idea clearly and are open about how they make money. We checked that each of these 10 accounts posted in 2026. Here is who suits what:

• Money basics: Humphrey Yang, Vivian Tu (Your Rich BFF) and Tori Dunlap (Her First $100K).
• Budgeting and debt: Michela Allocca (Break Your Budget) and Rachel Cruze.
• Saving and early retirement: Steve Chen (Call to Leap).
• Money ideas made fun: Haley Sacks (Mrs. Dow Jones) and Mark Tilbury.
• Stocks and trading: Robert Ross (TikStocks) and Errol Coleman.

Follower numbers change every day. Treat them as a rough size, not a score. A big account is not proof of good advice. Each creator has a card on this page with what they cover, how they earn money and what we could and couldn't check.

After the 10, we also list our own account, @TheTradingGame, clearly marked as ours. It is not ranked against the creators above.

How do you tell a useful money video from a risky one?

Most finance videos are not scams. Many are just too short to act on. Sort what you see into 3 groups:

• Useful explanation: it teaches one idea, uses clear numbers and says which country it's about.
• Needs more evidence: it gives an opinion, a personal story or a rule of thumb. Fine as an idea, not as a plan.
• Avoid the offer: it rushes you, promises big returns or sends you to a paid group or course.

Looks can fool you both ways. A useful video can be filmed on a phone in a kitchen, and a risky one can look very professional. Judge the claim, not the camera.

Try it with the example captions below.

How do finance TikTokers make money?

Knowing how a creator gets paid helps you read their videos. Common ways include:

• Brand deals: a company pays for a mention. In the US, the FTC says creators must clearly disclose these.
• Referral links: the creator earns when you open an account or buy something.
• Their own products: books, courses, templates, newsletters or paid groups.
• Jobs and partnerships: some work with banks, brokers or money companies.

None of this makes a creator dishonest. It tells you what they might want you to do next. A label such as #ad or "paid partnership" is a good sign, but it is not a reason to trust the product.

Here is a common case. A creator shares their favourite investing app with a referral link. If you sign up, they may get a bonus. Ask yourself: would they still recommend it without the bonus?

Do the rules in a TikTok video apply where you live?

Often not. As of October 2026, most creators on this list are based in the US and talk about US accounts and taxes. A video about a US Roth IRA doesn't apply to a Canadian TFSA, a UK ISA or an Australian super fund. Each country has its own tax rules, accounts and protections.

Each country also has its own rules for money talk online. Canada, the UK and Australia have all told creators what they can and can't say. In the UK, for example, it can be a crime to promote some investments without approval.

If a video names a rule, check it on an official website in your own country before you act. A rule that saves tax in one country can cost you money in another.

Saw a money tip? Check it in 4 steps

1. Pause and write the claim in one sentence, with the numbers.
2. Find the original source: a report, a filing or an official page.
3. Ask what's missing: costs, taxes, the time frame and what happens if it goes wrong.
4. If it's a trade idea, try it with virtual money first and see how it behaves.

Be extra careful with any request to join a private group, send money or share account access. In February 2026 the US SEC warned that stock tips on social media can lead into group chats run by scammers.

Have these creators changed jobs or platforms?

Often, and it changes what you are watching. As of October 2026, Vivian Tu has an honorary role at SoFi, Rachel Cruze works for Ramsey Solutions and Errol Coleman hosts shows on tastylive. Check each creator's bio and links for ties like these.

Creators also move their main work to other apps. Taylor Price (@pricelesstay) and MatteoFinanza (@matteofinanza) posted on YouTube in September and October 2026. But Social Blade's September and October 2026 tables showed no new TikTok videos from either of them. For Kayla Kilbride (Girls Talk Stocks), we found no dated 2026 posts. That is why they are not on this list. It is not a judgement on their advice.

Many creators also publish newsletters, books and podcasts. If a short video interests you, the longer version usually gives you more context and its sources.

How do you follow finance creators safely?

Follow a few creators who explain things well, and mix them with official sources. A good feed teaches you to ask better questions.

• Choose creators who say which country their tips are for.
• Prefer creators who link to their sources, such as a company report or an official page.
• Notice who never shows a losing trade or a mistake.
• Never send money or passwords to anyone who contacts you after a video.
• Mute accounts that make you feel rushed or left behind.

When you're ready for structured lessons, follow our Stocks and Investing path. Our guide to checking AI trading claims helps with the newest kind of hype.